Ecommerce and growth marketing for consumer brands
We build the online side of your business to run on customer acquisition cost, lifetime value, and margin, not clicks. Our founder used the same discipline to grow Vitamin Advisor online sales from under $1M to over $10M.
Over $10M
Vitamin Advisor online sales, up from under $1M
$23M
FRS media budget created and managed
17,000
Blue Cross Blue Shield of Arizona quotes, plus 2,000+ opted-in leads
100,000+
Arizona Hotshots social followers in 8 months
From our founder’s earlier roles. All were team efforts. Details below.
Who this is for
DTC and ecommerce brands that can get a sale but not a profitable one.
You are spending to acquire customers and the math does not close. We find where the money leaks and fix the economics before you spend more.
Brands moving into retail.
Your online business has to keep paying for itself while the shelf grows, not compete with it. We plan both so each one helps the other, using the same Retail Readiness work we do for every consumer brand.
Management teams and PE/VC-backed portfolio companies.
You want a clear read on what is working across channels before the next budget is approved, and a plan the team can run.
What we do
Digital execution under one strategy, tied to the same numbers your buyers, lenders, and investors care about.
Customer acquisition and conversion
Paid search and shopping ads, SEO, affiliate, and contextual advertising, managed against margin targets and customer acquisition cost, not just click-through rate.
Lifecycle and retention
Member programs, personalized offers, and repeat-purchase design built around lifetime value, so the customers you pay to win keep buying.
Lead generation
Funnels for products that start as a quote, a sample, or an email address, with opted-in leads you own and can measure.
Discovery and AI search
SEO and answer engine optimization (AEO) so your brand is found, and named, when shoppers search or ask AI tools.
Measurement you can read
CAC, LTV, cost per lead, and renewal rate on one page for your team and your investors. We work in HubSpot, Marketo, Salesforce, and the major ecommerce platforms.
AI agents for marketing workflows
We build AI agents that take on repeat research and reporting work, with a person reviewing every output.
Social and creator programs
100,000+
followers
8 months
from scratch
Followers come from content worth sharing. Our founder built the Arizona Hotshots brand from scratch in 8 months to 100,000+ social followers. That growth came from content like the team’s hype intro videos and the retirement of number 19 to honor the Granite Mountain Hotshots of Prescott, a moment that tied the team to its community. At FRS, he led influencer and athlete strategy, including the Tim Tebow partnership, and created and managed a $23M media budget. We run paid social, organic content, and creator partnerships against CAC and margin, not follower counts.
Results from our founder’s track record
Our founder has run online acquisition, retention, and lead generation across consumer products, supplements, insurance, and sports.
Over $10M
Annual online sales at Vitamin Advisor, up from under $1M
Our founder built the ecommerce platform for Healthy Lifestyle Brands (formerly Weil Lifestyle) and grew it with paid search, affiliate, SEO, and SEM.
17,000 quotes
And 2,000+ opted-in leads for Blue Cross Blue Shield of Arizona
Consumer outreach ahead of the Affordable Care Act through retail kiosks at national grocery and drug chains, conventions, and brokers, the largest channel.
$23M
Media budget created and managed at The FRS Company
Traditional and digital, plus ecommerce and emerging media for FRS beverages and supplements.
GradGuard: the go-to-market foundation for a growing insurtech.
In a six-week engagement, our founder built GradGuard’s first buyer journeys and personas for students and parents, its content and influencer strategy, and the measurement framework its team ran with. Since then, the company has raised funding and grown its school partnerships tenfold.
These results come from our founder’s earlier roles and were team efforts. Your results will depend on your brand, category, budget, and starting point.
How we work
The same Audit, Design, Deploy process we use on everything else, scoped to your online business.
Where the money goes
We read the funnel: acquisition cost, conversion, retention, and margin by channel, before anything changes.
Fix the economics first
Offer, price, and retention come before more spend. Then we plan the channels and the measurement that will tell you if it works.
Run it and review monthly
We build or coordinate the acquisition and lifecycle work, and review one scorecard with you every month.
The Digital Assessment
A full review of your website, search, AI search visibility and social presence against your top competitors, delivered as a visual summary and a written report. Available as an add-on to Basecamp.
Go deeper
- Why Your CPG Brand Isn’t Being Found: The New Digital Discovery Stack
- Amazon Taught Shoppers One Habit Retail Still Has to Win
- Small Voices, Big Reach: How Micro-Influencers Can Amplify Your Brand
- Shelf Price Math: How to Price So Every Margin Gets Paid
- Free tool: the Digital Discovery Self-Audit →
- Wellness or health brand? See how we build businesses in your category →
- Sports and live events marketing →