Free tools for founders building consumer brands
Worksheets, planners, checklists, and audits we use with founders, written to be filled in with a pen. Enter your email and the download opens right away.
Retail Readiness Worksheet
The four questions every retail buyer asks, and a simple way to answer each one before you take the meeting.
Price Position Worksheet
Pick where you sit, check that the rest of the brand agrees, and make sure the math leaves you something.
Channel & Store-Type Planner
The same brand shops differently in every kind of store. Match the item, the pack, and the price to the shopper.
Go-to-Market Gut Check
Seven mistakes that cost consumer brands money, and the numbers that keep you out of them.
Launch Readiness Scorecard
Twelve questions across six areas. Get your score, a visual breakdown, and a written report for your team.
Rebrand, Refresh, or Milk It?
A decision worksheet for brands that have been around long enough for the category to move.
Digital Discovery Self-Audit
Can shoppers find you when they are ready to compare? A one-hour audit you can run with your phone.
The Founder Reset
A short, private check-in for the weeks when the business feels heavy or stuck. Not a business plan. Nothing here is scored.
Operator Leadership Style Scorecard
Twenty real CPG operating situations that show how you set direction, make decisions, communicate, and develop your team.
Retail Readiness Checklist
A printable and mobile checklist of what a buyer asks for before the first PO: UPCs, labels, insurance, pricing, case packs, pallets, lead times, and vendor setup.
Each download comes with occasional notes on the same topic from Carlton Hawkins. Every email has a one-click unsubscribe link. We don’t sell or share your address.