A strategy-only engagement for consumer brands getting ready to launch, relaunch, or push into a new channel. You leave with the positioning, messaging, channel plan, and numbers your team needs to spend with confidence.
Basecamp works best when the product is real, the budget is about to go out the door, and the strategy behind it hasn't been pressure-tested yet.
Every deliverable comes in two forms: a one-page visual for quick decisions and a written plan your team can work from. Same scope for every client, built on templates we've refined, so you get depth without paying for us to reinvent the format.
Who you're for, the problem you solve, what they've already tried, and the one thing you can claim that competitors can't.
Five to eight competitors across Amazon, DTC, and retail shelf: pricing, claims, ratings, creative, and what their customers complain about.
Your core promise, proof points, and approved claims language, so the label, listings, and ads all tell the same story. Built by an operator who has marketed under FDA, EPA, insurance, Medicare and FINRA rules.
The one or two channels to win first, why, and a dated launch calendar with owners for the first 90 days.
Margin by channel after product cost, shipping, and fees, plus the acquisition cost you can actually afford.
The five or six numbers to watch every week, with targets, so you know early whether the plan is working.
A 90-minute session with your team to walk through everything, recorded so new hires and partners can catch up later.
Expect about two hours a week from you or your lead: a kickoff, a working session or two, and quick feedback on drafts.
Intake form, kickoff call, and a look at your sales data, materials, listings, and current numbers.
Ideal customer, positioning, and the competitive teardown, reviewed with you before anything builds on it.
Messaging framework, channel plan and launch calendar, unit economics, and the KPI scorecard.
Final deliverables, two rounds of revisions, and the recorded walkthrough with your team.
Fixed scope and a fixed fee, agreed before we start.
Not in Basecamp. It's strategy only, so the scope stays fixed and the price stays predictable. If you want help putting the plan to work, we can talk about ongoing fractional go-to-market leadership after the handoff.
Access to your sales and margin data, current packaging, listings, and ad creative, and about two hours a week from whoever owns the plan. The intake form in week one tells us everything else we need.
That's often the best time. Once the product and packaging are set, Basecamp makes sure the launch budget goes where it will work, before it's spent.
We build your messaging with structure/function claims in mind and flag anything that looks risky, but we're not a law firm. For final sign-off on label claims, we recommend a regulatory attorney or consultant.
Take the free Launch Readiness Scorecard. In about three minutes it shows where your foundation is strong and where the gaps are, and we can talk through the results on a quick call.
Tell us where the brand is and what's coming up. We'll tell you honestly whether Basecamp is the right next step, or what is.
