Free checklist
Go-to-Market Gut Check
Seven mistakes that cost consumer brands money, and the numbers that keep you out of them.
- A seven-mistake self-check. Check a statement only if you can back it up with a number.
- Unit economics by channel. Price to profit for DTC and each retailer, without blending.
- The cash it takes to reach scale. MOQs, deposits, free fills, payment terms, and surprise freight.
- A job and a gate for every channel. The evidence you need before adding doors, SKUs, or markets.
- A self-score page built around the four questions buyers ask.
Six printable pages from a consultant with 34 years of launching consumer brands. Based on our Go-to-market playbook articles.
Get the free gut check
Enter your email and the download opens right away. We’ll also email you a copy.
By signing up you get the gut check plus occasional go-to-market notes from Carlton Hawkins. Every email has a one-click unsubscribe link, and you can leave the list at any time. We don’t sell or share your address.