Free worksheet
Price Position Worksheet
Pick where you sit, check that the rest of the brand agrees, and make sure the math leaves you something.
- Pick a position. Value, mainstream, or premium, with the sentence that makes it believable.
- Build a price ladder. Line up your category by price per unit and find the room.
- Run the four-part check. Packaging, claims, store, and story have to agree with the price.
- Test the math. Work backward from the shelf price, including the trade-spend stack, at everyday and promo price.
- A self-score page that shows which gap to fix first.
Six printable pages from a consultant with 34 years of launching consumer brands. Based on our Pricing playbook articles.
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